The Ashton Real Estate Group, Nashville TN
Owner and Principal: Gary Ashton
Gary Ashton started in real estate in March 2001 after moving to Nashville from Clearwater Beach, Florida in October 2000. A background in advertising and marketing had helped Gary establish the family motel in Florida as one of the most succesful motels in the area. Part of this was due to the realization that the internet was a fantastic tool for marketing and attracting new clients to the motel from overseas.
The Move To Nashville
When Gary started his real estate career in Nashville he applied some of the same principles he had learned in the advertisng and motel businesses. The concept of thinking like the buyer helped Gary establish his first real estate buyer website, www.NashvilleBuyers.com
The Growth of the Internet and Real Estate
As Gary developed the Internet as his prime marketing tool his success grew; he was eventually recognized as one of the top ten agents for the Nashville and Memphis based real estate company Crye-Leike. Feeling that it was time to move on Gary was about to embark on another stage of his real estate career with another local company, Bob Parks, when he was offered the opportunity that would take his career in real estate to the next level.
Nashville.com The Next Step
The owners of Nashville.com had shrewdly aquired their domain from a doctor in Nashville who really didn't realize what he had. Brothers Michael and David Castello, owners of www.Nashville.com, had a proven track record with their other domains in places like Palm Springs, West Palm Beach etc and always with RE/MAX agents. When they were looking for an agent to become the exclusive for Nashville.com they needed to find someone that would instantly understand the value of being the exclusive Realtor for the Nashville Real Estate market. It took just one phone call to Gary and the deal was made.
Overnight Gary went from receiving 30 leads in a good month to 30 leads in one day! This was a sink or swim situation because it would be very easy to just drown in the leads and never be able to provide the service that the real estate buyers were looking for.
Quickly Gary realized that he would have to create his own system of answering and tracking the leads, add buyers agents to handle to overflow of leads and use an assistant to help co-ordinate all these activities. It also became very clear to Gary that if buyers were using the Nashville.com site to find out more information about Nashville and the real estate market they would have no idea if Bob Parks was one of the biggest regional real estate companies or it it was a team of 3 people working out of someones home!
Gary knew there was only one choice for him: Partnering with a real estate company that had the vision and ability to brand itself world wide and embrace the internet as the new way forward with real estate.
Gary Ashton and RE/MAX
That company was RE/MAX. A quick meeting with Robb Campbell, the owner /broker of RE/MAX Elite and Gary knew he had made the right descision. Robb shared many of the same views of real estate and the potential of the internet, and was pleased to have the association of Nashville.com with the local RE/MAX Elite brand
The Ashton Real Estate Group of RE/MAX Elite
The Ashton Real Estate Group of RE/MAX Elite has now grown to a team of more than 12 full-time professional RE/MAX buyers agents, a dedicated mortage team and alliance with SunTrust Bank and Lottie McCormick as well as two closing companies: Smith Sholar Associates and Stonegate Title who handle the real estate closings for the Ashton Real Estate Team buyers and sellers.
The Future of the Ashton Real Estate Group of RE/MAX Elite
As the Nashville real estate market has grown so has the Ashton Real Estate Group of RE/MAX Elite. The team is ranked third among real estate companies in the Nashville market, out of all 400+ RE/MAX Elite agents in Nashville. This was something that was done with only a handful of listings to generate buyers and business. The no.1 and no.2 agents at RE/MAX Elite focus their business primarily on listings so it became clear to the team that if they could become number 3 with all the buyers they should be able to establish themselves as a major force in the listing market, and take over the number one spot.
The success of the team has started to draw attention for other successful Realtors who see the value and benefits of working with one of the top teams in Nashville Real Estate. Agents are now asking to join the team, which is rapidly becoming an exclusive club of highly successful real estate agents.
2008 is set to be a record breaking year for the team as they pursue the local listing market, and culitvate refferals from their already extensive database of buyers that have worked with the Ashton Real Estate Group of RE/MAX Elite and the Nashville.com team over the past 3 years.
Any agents who are interested in talking to Gary about joing the team and taking their business to next level can get in touch by filling out the form below:
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